Boutique HEOR Consulting
Go AHEAD. Make better decisions.
Clinical insight. Scientific rigor. Access-aligned strategy.
Health economics, value communication, and senior advisory support for innovators across pharma, medtech, digital health, and medical nutrition.
AHEAD is a boutique consultancy led by Dr. Björn Schwander — integrating clinical understanding, transparent modeling, and strategic insight to help you turn evidence into clarity, value, and access.
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Founder & General Manager
Our Core Expertise
AHEAD brings together clinical insight, scientific rigor, and access-aligned strategic thinking.
Working directly with a senior expert, you receive transparent modeling, clear communication, and structured support from concept to value realization.
Transparent, decision-grade models grounded in real-world pathways
Clear narratives that turn evidence into meaningful value across stakeholders
Shaped by clinical experience, health economics, and access-aligned thinking
From more than 20 years of experience
It is never too early to think about access. Especially in medtech, diagnostics, and digital health, early decisions determine downstream success and strongly shape future positioning.
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Unmet medical need must be defined early — it anchors value, guides evidence priorities, and frames how the technology will be positioned.
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Pathway and workflow impact matter as much as functionality or safety — adoption depends on feasibility, usability, and real-world integration.
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Early modelling stress-tests the concept by clarifying value drivers, exposing key assumptions, and identifying high-value indications or use cases.
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Technologies developed with early access in mind achieve faster and clearer positioning across providers, patients, and payers.
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This often enables earlier market access opportunities, such as value-based agreements or early payer engagement.
Why AHEAD?
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Direct senior expertise: You work with me — not with a team of juniors.
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Clinical insight and scientific rigor: Real-world understanding combined with transparent, reproducible methods.
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Access-aligned strategic thinking: Insights shaped by payer, provider, clinician, and patient adoption logic.
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Clarity and transparency in every model: Assumptions are explicit, logic is structured, outputs are decision-ready.
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Cross-sector experience: Supporting innovators in pharma, medtech, digital health, and medical nutrition.
AHEAD in Numbers
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20+ years experience
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25+ peer-reviewed publications
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50+ conference contributions
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Leadership roles in ISPOR & DGGÖ
Working Together
When we work together, I become part of your team — thinking with you, challenging assumptions constructively, and supporting clarity throughout the project.